Women & Wealth Masterclass

Taught by Cary Carbonaro, CFP®, MBA

Women are the fastest-growing client demographic in financial planning... but they are also one of the most underserved. In this course, you'll learn how to change that, starting with your very next meeting.

Join before September 28th to get FOUR live calls with Cary, included in your registration!

women and wealth masterclass taught by Cary Carbonaro
Format

Online

Starting date

Sept 28

Duration

8 modules 

Credits

4.5 CFP Board CE
2.5 IAR CE
(no experience hours)

According to Cerulli Associates...

Firms & planners who serve women well are on track to build something that lasts.

Projections show that $54 trillion in wealth will pass to widowed spouses by 2048. Nearly $40 trillion of these spousal transfers will be going to widowed women. On top of that, women already control a third of U.S. personal wealth. That number is expected to increase during this "Great Wealth Transfer."

The next twenty years present a huge opportunity for financial planners and their firms... IF you're ready to serve women well. However, studies show that women are not finding the support they need from professionals.
What to know:

About 14% of women leave their advisors after they become widows*

Women leave their financial advisors in disproportionate numbers after a major life transition — not because of poor performance, but because the relationship wasn't there. They didn't feel seen. They felt like they were stepping into someone else's plan with an advisor who had never really spoken to them directly.

6%

of widowed women had regularly met with a financial advisor while their spouse was alive.

1/2

of all women who become widowed in the U.S. are under 59

79

the average life expectancy for women, and many of them will spend two decades managing their finances alone, often for the first time.

The planning need is real and urgent. So is the opportunity.

* Some studies show that up to 80% of widows leave their advisors.

There is so much opportunity for those who serve women clients well. And it belongs to every planner — not just those who specialize in women's wealth.

It's not just about women serving women...

This masterclass is for every planner who wants a stronger practice 

If you want to build a practice that grows through referrals, retains clients through transitions, and earns trust across generations, learning to serve women clients well is not optional. It's the best overarching strategy for your firm.

This course is for CFP® professionals and practicing advisors who are serious about doing this work well. It is especially designed for men who want to understand their client base better, and for any advisor who has wondered what they might be missing in the room with women clients — or clients who experience the world differently than you.
cary carbonaro 3e response empathy education empowerment

The Women & Wealth Masterclass offers 4.5 hours CE credit for CFP® professionals — and 2.5 IAR CE. It's open to any planner who wants to serve clients better, regardless of where they are in their career. The only requirement is that you're serious about doing this work well.

Please note: This course does not offer CFP Board or AFCPE experience hours at this time. CFP Board CE hours are available for those who complete all 8 modules and pass all 8 quizzes.

If you can serve women, you can serve anyone.

The skills that create that relationship are the same skills that make a planner exceptional across the board: genuine curiosity, the ability to listen for what isn't being said, the willingness to slow down when it matters.

That's what you'll learn inside Women & Wealth.

Cary Carbonaro has spent 25 years...

... building the skills necessary to serve women well, and teaching them to others. This course is her way of sharing her knowledge, experience, and expertise to empower ALL planners to serve their clients well.

Cary is an award-winning CFP® professional who serves as Managing Wealth Advisor and Women & Wealth Ambassador at Ashton Thomas Private Wealth. She is the author of Women and Wealth: A Playbook to Empower Clients and Unlock Their Fortune and The Money Queen's Guide, an Amazon #1 bestseller in Wealth Management.

She is a CFP Board Ambassador, 2025 InvestmentNews DEI Trailblazer of the Year, 2026 InvestmentNews Financial Education Champion, and a member of the Milken Institute's Women in Financial Security Initiative.
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Praise for Women & Wealth

Women and Wealth is the ultimate playbook for financial advisors looking to better serve women. Cary Carbonaro blends compelling personal stories with decades of professional expertise to create a guide that’s as inspiring as it is practical. [It's] a game-changer for advisors, positioning you as the go-to expert to inspire and empower women to confidently take control of their financial futures.

Larry Sprung CFP® 
Author of Financial Planning Made Personal

What do you get inside the
Women & Wealth Masterclass?

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8 in-depth modules

Cary leverages history, statistics, experience, and real client case studies to explain how you can serve clients better as soon as today.

4.5 CFP CE & 2.5 IAR CE

Upon completion (passing all 8 module quizzes), you can earn 4.5 CFP Board CE hours and 2.5 IAR CE hours. Note: There is no experience hours provided for this course.

Reflection exercises

Apply what you're learning to your own practice (or future clients) and implement change now and in the future.

Completion

Upon completion, you will be provided a certificate you can share on social media and keep for your resume.

What you'll learn in each lesson...

Why it matters

This module sets the stage: Cary’s story, why understanding women matters now, and why the traditional industry model is missing women.

How it all began

Learn the historical and structural context behind where women have been, where they are now, and why representation still matters.

What women want

This module focuses on mindset, socialization, and the emotional realities many women bring to financial decisions.

What women need

Learn the most critical retention pain point for women clients and what advisors get wrong before, during, and after major client transitions.

Who the are

Widows and divorcees are not the only women clients you'll meet. Hear real case studies and see how different women need different planning.

Seeing the whole picture

This module broadens the conversation beyond investments into real life, values, health, caregiving, emotions, and purpose.

Attracting more women

To create a firm that's built for everyone, you need to know how to talk to women, how to build trust, and how to create connection without pressure.

Creating real change

This final lesson turns the course into implementation: client experience, pricing transparency, case studies, and firm-level change.

PRAISE FOR CARY

[Cary has] decades of being a sherpa for women in the male dominated financial services field. [She is] aimed at teaching her colleagues about the psychology behind women’s financial mojo and the best ways to attract and retain female clients.”

— Kerry Hannon, Yahoo Finance
PRAISE FOR CARY

A playbook explaining how the wealth management industry must adapt to hire and serve more women…

[Cary] challenges the industry to take the steps she outlines in order to attract more women as clients.

— Tobias Salinger, Financial Planning
PRAISE FOR CARY

...A timely guide that addresses one of the most critical opportunities in financial planning today: empowering women to take control of their financial futures. [Cary]provides tools to address the unique financial challenges and opportunities women face. 

— Kevin Keller, Previous CEO of CFP Board

Join Women & Wealth NOW and get four live sessions with Cary herself!

Live calls are only available to people
who join by September 28th!

Join by September 28th
& get...

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FOUR live calls

Cary will discuss the materials, and you're welcome to bring your questions!

THREE recorded

The first three calls will be recorded and added to the course so you can refer to them again and again!

ONE "private" Q&A

Come with the questions you don't want to ask on a recording — and get Cary's unfiltered answers!

Build community

Not only will get you get access to Cary, but a group of like-minded individuals who want to serve their clients well!

Women & Wealth Call Schedule
(only for those who join before September 28th!)

Welcome Call: Monday, Sept 28th at 3pm ET (recorded)

The welcome call is all about what to expect from the course, meeting Cary, and sharing your excitement for what's ahead. If you have any questions about getting started, this is also a great place to ask questions from the AP Support Team.
Mid-Point Call: Monday, October 19th at 3pm ET (recorded)

The mid-point call will cover Modules 1-4 and what you've learned thus far. Come with questions, ah-ha moments, and what you're doing in your practice. You do NOT have to be done with the first four modules to attend.
Wrap-Up Call: Monday, November 16th at 3pm ET (recorded)

The wrap-up call will cover Modules 5-8, as well as look at the course in retrospect. Ask Cary questions, share insights, and hear about what you can do to continue learning. You do NOT have to be done with the whole course to attend this call.
AMA Call: Monday, December 14th at 3pm ET (NOT recorded)

The last AMA call will NOT be recorded, to allow for real questions and real conversations to come to light, without worrying about a recording that will live in perpetuity. Come with the questions you want real, unfiltered answers to! 

Please note: Zoom links and more details will be provided inside the course.

Join soon to get access to LIVE calls with Cary & the community

LIVE call access ends in...

Men: This course is for you!

This course is for men, not just women. We mean that — and we want to say it directly, because too many men see "women and wealth" in a title and assume it's not for them. Or worse, that it's going to spend eight modules telling them what they've been doing wrong.

That's not what this is.

This course is built around a simple premise: if you can learn to serve women clients well, you can serve anyone. The skills Cary teaches — how to listen differently, how to ask the question underneath the question, how to build trust with someone who has been underserved or overlooked in a financial relationship before — are not women's skills.

They're planner skills. And the advisors who develop them, regardless of gender, are the ones who build practices that last. We want that to be you!
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Women are navigating some of the most important financial moments of their lives... and they need planners who actually know how to show up for them.

The Women & Wealth Masterclass gives you the frameworks, language, and real-world tools to build the kind of trust that makes women — and all clients — stay, refer, and come back for decades.

A note from Hannah Moore, CFP®

When I started thinking about who should teach the first guest course in our library, I thought about it for a long time. We are selective about the voices we amplify. It had to be someone who wasn't talking about this profession theoretically. Someone who had spent decades in the room with real clients, figuring out what works and what doesn't, and who was willing to push the profession to do better.

That's Cary.

I've followed her work for years. What impressed me most wasn't her credentials — though they're extraordinary. It was that she has built a genuinely successful career on a foundation most planners haven't built at all: a deep, studied, honest understanding of how women experience financial advice.

The profession is at a turning point. Technology is automating more of what planners used to do manually, and the planners who thrive will be the ones whose real differentiator is their ability to connect with people, listen, and tobuild trust with someone who has never fully trusted a financial professional before. 

Those skills aren't soft. They're the future. And Cary has spent 25 years building them.

This course exists because I believe the planners who go through it will show up differently for their women clients, and for every client they serve. I am proud to have Cary's voice in this community. I think you will be too.
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